Advice From a Seasoned Realtor
Let me tell you something most people overlook when listing a property: the description is your pitch. It’s the tour before the tour. It’s the first impression — and often, the deciding factor on whether someone clicks to call or scrolls right past.
I’ve been in real estate for over a decade. I’ve sold everything from cozy studio flats to sprawling countryside homes. And I can confidently tell you this:
“A great property description can rent your flat faster and sell your home for more.”
Here’s how to make sure your listings on LiveRentBuy.com aren’t just seen, but chosen.
✍️ First Impressions Matter: Your Headline and First Line
Buyers and renters are scrolling fast. The headline and opening sentence need to grab attention.
✅ Instead of:
“2-bedroom flat in London.”
Try:
“Bright, Modern 2-Bed Flat in Clapham – 2 Mins from Tube, Pet-Friendly!”
The goal? Tell them what it is, where it is, and why it’s special — instantly.
🛋 Sell the Lifestyle, Not Just the Specs
Your audience already knows what a two-bedroom flat is. What they want to know is:
- What’s it like to live there?
- Can I imagine myself in that space?
- Will this place suit my life?
💡 Examples:
- “Enjoy your morning coffee on the sunlit balcony with a view of the park.”
- “Perfect for a young family, with two great schools just five minutes away.”
- “Ideal for professionals — skip the commute with Zone 1 access in under 10 minutes.”
Paint the picture. You’re not just listing square footage — you’re selling a story.
🏷 Use Clear, Specific Features (and Avoid Filler)
Skip vague phrases like “lovely property” or “must-see.” Everyone says that. Instead, include useful, specific features:
- Appliances: “Includes integrated dishwasher and washer-dryer.”
- Storage: “Double built-in wardrobes in both bedrooms.”
- Extras: “Off-street parking, private entrance, smart thermostat.”
This builds value and gives the reader a mental checklist of wins before they even see the place.
❌ Watch Out for These Common Mistakes
I’ve seen hundreds of listings fail due to poor descriptions. Here are mistakes to avoid:
| Mistake | Why It Hurts |
|---|---|
| Too short | Leaves out critical info — buyers may assume there’s a problem. |
| Too long or flowery | Boring. People stop reading. |
| All caps / poor grammar | Comes off as unprofessional or scammy. |
| Leaving fields blank | Hurts SEO and visibility on listing sites like LiveRentBuy.com. |
📍 Always Include Location Context
Instead of just “Leeds,” say:
“Located on a quiet residential street in Roundhay, just a 3-minute walk to Oakwood Parade’s cafes and shops.”
That tells the reader where they’ll live — not just what they’ll rent or buy.
📣 End With a Strong Call to Action
After you’ve sold the vision, don’t forget to tell them what to do next.
Good examples:
- “Book your viewing now — this one won’t last.”
- “Available immediately — move in this month!”
- “Contact owner directly through LiveRentBuy.com messaging.”
On platforms like LiveRentBuy, this drives action and increases your response rate.
✨ Bonus Tip: Match Your Description to Your Photos
If you talk about a “spacious open-plan kitchen,” make sure the photo shows it. If you say “luxury bathroom,” it needs to look the part. Mismatch between copy and photos leads to mistrust — and bounces.
Final Thoughts from a Realtor
If I had to pick one thing that separates a fast-selling, high-interest listing from a forgotten one — it’s the description.
And the best part? Writing a strong description costs nothing. It just takes intention and effort.
Use your words to:
- Sell the benefits
- Describe the experience
- Answer questions before they’re asked
The right description can turn browsers into buyers or renters — and LiveRentBuy.com gives you the perfect platform to put that copy in front of the right people.
📌 Need help crafting your listing?
Reach out, or check out our other blogs for templates, tips, and real-world examples.
Let your listing do the talking — and let your words do the selling.
Leave a Reply